高端网站建设需要注意什么?

2022-12-2

As an interaction designer, I have experienced domestic retail e-commerce products, and then switched from import to export. The user group has changed from domestic users to European and American users. At the beginning, I stubbornly retained many "Chinese style" design methods, which caused me to run into difficulties repeatedly.(高端网站建设公司、网站设计公司、高端网站建设)




In fact, there are many significant differences in experience design between Chinese and Western e-commerce websites, and the reasons for these differences are worth discussing. The following discussion will be carried out from several different points, hoping to bring more thoughts to you.(高端网站建设公司、网站设计公司、高端网站建设)




More e-commerce design dry goods:(高端网站建设公司、网站设计公司、高端网站建设)


1. Differences between China and the West(高端网站建设公司、网站设计公司、高端网站建设)




Domestic e-commerce website: click to open the page directly in the new tab, especially the Product Detial page.




Western e-commerce website: open on the current page.(高端网站建设公司、网站设计公司、高端网站建设)




[Case 1]: Amazon specially set the opening details page to be opened in a new tab when doing the China station, while the US station is opened in the current page.




[Case 2]: There are similar differences in non e-commerce products. Domestic QQ browser, 360 browser, Sogou browser, etc. all open new pages in new tabs by default, while overseas browser Google opens new pages in the current page by default.


2. Comparison of advantages and disadvantages(高端网站建设公司、网站设计公司、高端网站建设)




Open in a new tab: The advantage is that it is not easy to jump out completely (that is, all the pages related to the website are closed), but the disadvantage is that many pages will be opened, and users are easy to get lost.




Open on the current page: The advantage is that the path is clear and more focused, but the disadvantage is that it is easy to jump out completely, especially when the network speed is slow and it is difficult to load.




3. Research on the causes of differences(高端网站建设公司、网站设计公司、高端网站建设)




Chinese users are already familiar with the default form of opening new tabs, so they are more accustomed to closing the current page rather than going back, while American users are more accustomed to going back. This habit may be classified as the impact of the specific design of the first station on users and latecomers, but it is not just the preferences of designers, but the root is the different ways of thinking of different groups.(高端网站建设公司、网站设计公司、高端网站建设)




Mr. Zhang Dongsun, a linguist, once compared Chinese and Western thinking from the perspective of language, and proposed that different language structures would produce different ways of thinking.


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